Unraveling the Secrets of Lip Balm Display Boxes

Custom boxes are the new standard for packaging solutions. Every brand is using them to get noticed in the crowded retail market, which has created a problem. Smaller brands go unnoticed or blend with the rest of the items on the shelf that use custom packaging. Custom display boxes can help these brands jump straight to the front counter.

The cosmetic industry heavily utilizes custom packaging for its premium feel. The competition has been very hard, as every cosmetic item uses a custom box. This results in small cosmetics like lip balms vanishing in an ocean of other cosmetic items. This is where custom display boxes help lip balm brands get noticed and boost their sales. This article will detail the benefits of custom lip balm display packaging boxes.

Why Invest in a Custom Display Box?

Brands don’t just invest in anything; they do it after thorough research and if it makes financial sense. Custom display boxes offer many benefits, like versatility, being cheap to make, and offering better protection, to name a few. The following are some of the benefits that brands can expect from a lip balm display box.

1-      Increased Visibility

The main purpose of a custom display box is to highlight an item that would otherwise be invisible in a crowded retail market. Since the display box is placed at the front counter, it is easy for brands to highlight their products and boost sales. Also, the custom display box is placed strategically close to the cash counter, where the buyer is about to pay. This placement of the display box not only helps small items like lip balm get noticed but also makes a sale.

2-      Affordable

Cost is the main factor behind many of the decisions brands or businesses make. They want to increase their profit margins, which is the motivation for every move. Brands often skimp on packaging to save costs, which can negatively affect sales. After all, perception is everything, and with a cheap box, maintaining the perception of quality is hard.

Lip balm display packaging boxes lend a premium feel to the products and are cheap to make. They require less material to produce, which lowers costs and also reduces waste. To further bring the cost down, brands can order these boxes in bulk. Buying lip balm display boxes wholesale lowers the cost of making a single box for the manufacturer, which allows it to offer at a discounted rate, boosting its and the brand’s profit margins.

Another way custom display packaging can save brands money is that the box doesn’t need to be tossed out when it’s empty. It can be easily restocked, and brands don’t have to make more boxes frequently. All these combined, help brands increase their profit margins, and it only costs them a reasonable investment.

3-      Tailored

The versatility of custom boxes can’t be denied, and the lip balm display case is no exception. These boxes are tailored to the exact specs of the items they need to display. This means they can be made in any shape or size. Furthermore, brands can add custom inserts to further improve their presentation.

However, this is not the extent of the customization of personalized lip balm display cases. The outer print of the box can be customized in any way the brand likes. These boxes can also be printed on the inside as well, and the inner print can be customized just as easily. Using custom printed lip balm boxes, brands can blend different color schemes and fonts with their logo to come up with a unique design that best represents their product.

4-      Better Protection

A custom box doesn’t only need to look good; it must also be sturdy enough to protect the items. Custom display cases offer better protection as they are made with quality material. This also gives the lip balm display box the durability to maintain its shape and not collapse under the weight of the items it is holding. Also, the sturdiness of the material used to make it allows the box to protect the items from moisture and dust.

In case the display box is holding fragile items, an extra layer of padding can be added to keep them safe, and it doesn’t cost much.

5-      Sustainable

Sustainability has become a serious topic of discussion in recent years. More and more people are aware of the impact of unsustainable production on the planet. This has led to a shift in buyer habits, as they tend to buy from brands that not only make quality products but also help the planet heal.

Brands can use recycled or biodegradable material to make lip balm display packaging boxes and help play their part in keeping the earth livable. This is something that brands can proudly display on the outer print of the box to let the buyer know that they care. Using sustainable materials, brands can kill two birds with one stone, helping the planet and boosting sales in the process.

Design Tips for Custom Lip Balm Display Case

Now that the benefits of custom display boxes are out of the way, let’s take a look at some of the design tips that help brands come up with a consistent and unique design:

• Know the target audience: Before brands can start designing the box, they must first understand their target audience. Conduct surveys to gather feedback and design the display box according to it.
• Experiment with color scheme and font: It is important to experiment with different color schemes and fonts. It allows brands to find the optimal combination that best represents their product.
• Don’t forget your brand logo: When designing the box, the brands must make their logo part of the design. Blend it with the colors and fonts that they have chosen, so the buyer knows whose product they are buying.
• Keep it simple: This is the most important one. Keep clutter to a minimum, and let the branding elements speak for themselves.
• Iterate the Design: There is always something that can be improved or added to the design. This is a philosophy that most brands abide by, as they frequently change their box design to make it more appealing. When the first draft is done, take feedback and understand what can be improved. Iterating the design is part of the process and ensures that brands come up with the best possible design for their custom box.

Conclusion

Lip balm display boxes help brands get noticed that would otherwise be ignored on a retail shelf. They are versatile, offer better protection, are cheap to make, and boost the visibility of the brand. Packaging Mania offers custom boxes at an affordable rate and with incredible quality. Visit our website to get a quote for your ideal display box.