Introduction

Implementing Salesforce in business helps in saving time and money with automation, tracking leads and prospect information. In addition, it enhances the lead qualification through the email tracking and managing customer relationships. It enhances the overall collaboration and facilitates intelligent automation. Along with this, Salesforce provides users with great advanced analytics and helps in customer personalization. Implementing Salesforce helps in providing happier customers and results in increasing the total revenue. Furthermore, it provides businesses with automated workflows and increases the overall productivity. To further know about it, one can visit Salesforce Developer Certification. Here are some of the top leading features of Salesforce. 

• Lightning App Builder- This is the most useful features available in Salesforce and it allows users to construct an app even if they don’t have any programming knowledge. Furthermore, it also helps in rearranging the pages to highlight important information and conceal anything that isn’t.
• Salesforce Reports & Dashboards- Salesforce also offers great out-of-the-box analytics which are highly suitable and powerful. The Salesforce reports refers to the collection of the records that have been filtered. On the other hand, dashboards show the report visualizations and help in tracking everything a business desires. 
• Collaborative Forecasts- Using the Salesforce collaborative forecasting helps businesses in forecasting the future sales performance. Along with this, it also prioritizes the tasks based on actual revenue forecasts from the sales pipeline. Furthermore, it also helps in improving the revenue from sales.
• Territory Management- The territory management feature of Salesforce helps in following the processes flawlessly. It helps in finding the roles, responsibilities, and hierarchies in an organization. Furthermore, the territory management feature is based on role, geography, or any other factor. 
• Marketing Cloud- This automation system is useful for automating the interactions across a variety of channels. Along with this, it is capable of managing both the automatic and personalized situations. It offers various functions to help the businesses in automating & personalizing the solutions. 
• Commerce Cloud- This provides users with a seamless shopping experience. This e-commerce tool ensures that the users can have a seamless order placement experience and if offers an integrated shopping experience for them. Furthermore, it turns the mobile shoppers into the customers. 
• Salesforce Mobile App- The Salesforce mobile app is useful for changing the Salesforce data from any location. Along with this, it allows businesses to access the information or records from locations other than their offices. It further updates the records in real time and uses the handheld devices. 
• Lightning Snap- This feature allows the client-business coordination while on the go. Along with this, it can be used to add service capabilities to apps or websites. Furthermore, it integrates the native business apps to deliver a more connected and close-knit client experience. 
• Salesforce Steelbrick- The Salesforce steelbrick is a popular Salesforce product that makes it easier for high-growth Salesforce customers to manage Configure-Price-Quote apps. Along with this, it allows users to easily create real-time and effective sales quotes with no errors, inefficiency, or delays.

Conclusion

Salesforce offers a robust suite of features to streamline business processes. It leads the nurturing and sales forecasting to customer relationship management and mobile access. Features like Lightning App Builder and Salesforce Mobile App empower users to customize the platform and access information on the go. Many institutes provide Salesforce Courses Online and enrolling in them can help you start a career in this domain. Salesforce Reports & Dashboards provide valuable analytics for data-driven decision making. In conclusion, Salesforce empowers businesses to improve sales, marketing, and customer service through automation, collaboration, and intelligent functionalities.