The market has so many cosmetic products that it is almost impossible to tell them all apart. To make an essential difference to them, the packaging requires special attention. For this reason, designing a custom lotion box is essential to build a relationship with customers and get them to invest in your product or business. This can be a complicated process for you, especially if you are a newbie in the cosmetic packaging industry. Lucky for you, we’ve rounded up some of the best tips to keep people excited and build awareness of your brand every time they see your product.
Make Custom Boxes a Visual Treat for Customers
It is worth buying a stunning personalized cosmetic packaging box for cosmetics, and it says a lot about your brand personality. While reducing your overall costs is the best strategy, reducing packaging design is not the right thing to do. Use fonts and colors that have psychological significance in your packaging designs to increase the visual impact of your business. It doesn’t stop there; you can seal the film on the outside of your packaging to convey the brand’s promise to the target audience that they will have a great experience when they unpack or use the product.
Choosing the Right Shape of Packaging Boxes
Choosing the right box shape is as important as the type of packaging. The first thing that always attracts customers’ attention is the product packaging’s appearance, design and shape. If you use old-fashioned square boxes, you won’t be able to diversify the look of your items. Get your personalized lotion packaging in the shape and size you want. Think of a multitasking box so you can quickly move across all types of markets while engaging your target audience simultaneously. For example, selecting a cropped window box will make your product visible to the public. Explore creative forms like these for better profit margin results.
Custom Box Unboxing Experience Matters
The unboxing experience is essential in creating a strong brand because it never goes unnoticed. While placing extra samples of your lotion product can cause the bag to peel off, you can always design your brand, even after the target audience has opened your personalized custom printed lotion boxes. You can put handwritten notes in the box to make the customer feel like you are caring for them. Adding customer testimonials is also a great idea to add a personal touch to your packaging and to reflect your brand value. Likewise, placing multiple coupons or coupons in place is a great tactic to present to a broader target audience.
Provide Freebies to Customers in Custom Lotion Boxes
Wholesale lotion packaging boxes are an excellent opportunity to get a big return on a small investment. Since the target audience to whom lotion products are delivered already accepts your brand, you can take advantage of it by further enhancing the experience. For example, you can add extras or freebies that don’t cost much to make your customers feel unique and valued. Printing games or puzzles in your package design is an inexpensive way to connect with people. However, if budgeting isn’t an issue for you, consider adding free samples to your product to inspire customers to give you feedback.
Link It to Social Media for Online Presence
Linking your lotion packaging boxes to your social media accounts is the best strategy for maximum brand exposure. Ensure the general public knows good hashtags to promote digital word of mouth for your business. Most people care about sharing their experience with the product online, while some want to raise awareness of the popularity of your item. Either way, your brand will be exposed to a broader target market, and in the end, you will be able to gain more exposure.
Custom Design Lotion Packaging Boxes
When designing your lotion packaging, you must understand that everything you do contributes to branding. So, it would be wise to design a box that aligns with your brand values and encourages a flexible identity for your business. That doesn’t mean you have to put your logo on everything. Instead, you should include visual branding elements like colors, fonts, graphics, etc., reflecting your business’s theme.
Never Over-Design it and Keep it Simple
Excessive design is a major sin that can hinder awareness and prevent your business from entering a competitive market. This can help your item look exclusive and even lead to a quick sale, but it does little to strengthen your brand identity in the marketplace. It would help if you didn’t get carried away by decorating your packaging, as it will create a negative perception of your business. The simple and clear design will win customers’ hearts without confusing them with your brand message. So, make it easy for your customers to identify and get to know you easily by refraining from over-designing your custom lotion boxes.
Write a Unique Brand Story on Custom Printed Lotion Boxes
Writing a unique story on a personalized lotion box is a great way to get recognized by the crowd. Without thinking about personality, values, history, vision and mission, doing business in an unknown market is impersonal. Your company’s unique brand history can help reflect all these things for your target audience. When integrating your company history into your packaging design, you must consider what factors make your company unique and how they can change customers’ lives. Finally, in this post, we have discussed some tips for building a solid brand through cosmetic box packaging. This brand can inspire customers for your product, even if the product is not yet on the market. In addition, it will help you attract more customers and sell more goods.
