Links from other websites to your own send crucial signals to search engine algorithms, influencing how your website gets ranked on search engine result pages (SERPs).
Each time an authoritative website links to your website, it acts as a vote of confidence and signals to search engine algorithms that your content is relevant and high-quality
On the other hand, links from unrelated low-authority websites may hurt your SERPs because your website may get penalized for violating the search engine link spam guidelines.
So, don’t just go mad buying links from link-building services providers. Give critical attention to the quality of links coming to your website.
Consider things like the domain authority of the website where the link is coming from, the relevance of the content to your audience, the placement of the link, and link attributes.
Linking building was, is, and continues to be one of the most effective SEO techniques for improving the website’s ranking on search engine SERPs, thereby increasing organic traffic.
Link building is not a magic bullet for acquiring organic traffic, rather it’s a long-term SEO (search engine optimization) strategy. Link building takes a lot of effort, time, patience, and money.
You’ll be able to learn how to do it by the time you read this article, alternatively, you can hire Link building services providers to help you with the entire process. Are you still confused and wondering what the heck is link building?
What is link building?
Link building is as the name suggests refers to an SEO (search engine optimization) tactic that involves getting links from other websites to your websites.
It can come naturally through earning links or manually through adding links by yourself or actively collaborating with other website owners in exchange for quality links.
Link building is not a thing of the past, however how search engines view links has changed over the years. About 20 years ago, the number of links pointing to your website mattered a lot.
But today, the quality of links matters most, links from authoritative websites carry a lot of weight and it’ll get search engine algorithms to also trust your website.
Link-building strategies & techniques that work today
While the value of links hasn’t diminished over the years, the quality of links now matters a great deal. We’ll be sharing with you practical strategies and techniques to help you build links to your website the right way.
1. Earn links
Other websites can link to content on your website without you asking. That is what every website owner would desire because it’s cost-effective and saves you from the nightmare of violating Google’s link spam guidelines.
The question is, how do you get websites to naturally want to link to your website? It’s simple, content, nothing else. The quality of content on your blog or website can attract or repel potential website link partners.
Do thorough research so that you can create relevant, informative, and engaging content that resonates with the target audience. It all comes down to giving value to your target audience.
When other website owners realize that your content can bring value to their audience, they’ll naturally want to link to your website.
2. Comprehensive competitor research
Your competitor’s link profile can give you a good idea of websites that can link to your website. You can use tools like Moz, Ahref, and Ubersuggest to get a sense of the kinds of backlinks your competitors are building.
After analyzing your competitor’s backlink profile, make a list of potential authority link partners. You can always contact the websites directly and request links. In some cases, you can offer guest posts in exchange for links.
If you don’t know how to build links through guest posting, you can hire an agency that offers Guest Posting Services in India to do it for you.
3. Content marketing
Sustainable link-building can only be done through content marketing. It involves creating useful, original, thorough, and reliable content that provides great value to the users.
As a result, people will naturally want to link back to your website. Content marketing can be done in several ways, you could start a blog, or collaborate with other websites and blogs in your niche through guest posting, and other forms of content marketing.
4. Ask for links
You could search for essential link partners using tools like Semrush. Do an email outreach in an attempt to persuade potential link partners to link to your website.
But first, make sure your website has quality content that’ll interest your link partner’s audience. It is not easy, it takes a lot of effort and time, but then the value you’ll get from the links makes it worthwhile.
Alternatively, you can hire an agency that offers Guest Posting Services in India to do it for you.
5. Add links
Several types of websites and platforms allow individuals to manually add links. Business directories, online forums, review listings, and social media platforms allow people to add links to their businesses or interesting content.
Adding links is easy, which is why links from such websites don’t carry a lot of value. However, it is worthwhile if you are just starting a new website.
6. Build relationships
One of the sustainable ways of getting links to your website is through collaborating with key influencers in your industry.
This can only happen if you have a good relationship with thought leaders in your space. Reach out to key thought leaders in your industry and start building a relationship with them.
Familiarize yourself with their content, engage with their content, and share it to your social media feeds.
Conclusion
Link building services providers are popular because most websites are in constant need of links to boost SEO.
However, you can’t do link building today like it was done many years ago when search engine algorithms were not well advanced.
Google and other major search engines are good at identifying low-quality, irrelevant, and spam links. Websites that are found to violate spam link guidelines get penalized. That is why you must build links correctly.
