Advertising Video on Demand Market: Challenges, Opportunities, and Growth Drivers and Major Market Players forecasted for period from 2028

According to TechSci Research report, “Advertising Video on Demand Market –Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” the advertising video on demand (AVOD) has revolutionized the digital entertainment landscape by offering users free access to a vast library of content while delivering targeted advertisements. AVOD platforms have empowered consumers by providing convenient, on-demand access to high-quality entertainment, shaping the way people engage with media. Simultaneously, advertisers have embraced this model as an effective way to reach a wide and engaged audience, increasing returns on investment.

The scope of AVOD continues to evolve as technology advances and consumer behavior changes. The growing demand for digital video content, coupled with the effectiveness of targeted advertising, indicates that AVOD will continue to be a significant component of the digital media landscape, offering ample opportunities for brands and advertisers to connect with their target audiences. AVOD platforms often collaborate with brands and content creators for branded content integrations and partnerships. These collaborations enable advertisers to align their brands with specific shows, movies, or content genres, enhancing brand visibility and association. Integrated advertising and native placements can provide a more seamless and non-intrusive ad experience. AVOD platforms strive to maintain a balance between user experience and advertising. They aim to deliver a seamless viewing experience while ensuring that ads are not too intrusive or disruptive to the content consumption.

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The global advertising video on demand market is segmented into three categories based on type. Pre-roll advertising in AVOD refers to the placement of advertisements that appear before the main video content starts playing on an advertising-based video on demand platform. These ads are typically shown to viewers while they are waiting for their chosen video to begin. Pre-roll ads are a common form of advertising in AVOD and serve as a way for advertisers to reach a targeted audience before they engage with the desired video content.

Mid-roll advertisement is inserted into the video content at a specific point during playback, interrupting the content to display the advertisement. They typically appear during natural breaks or transitions in the video, such as between scenes or episodes. Mid-roll ads can range in length and format, similar to pre-roll ads.

Post-roll advertisement is displayed after the main video content has ended, but before the viewer moves on to the next video. They serve as a closing ad for the content session. Post-roll ads can be similar in format to pre-roll and mid-roll ads, allowing advertisers to deliver their message and call-to-action at the end of the viewer’s session.

What is Video On Demand (VOD) ? - ETPL

Based on content, the market is segmented into media & entertainment, education and others (Sports)

The global advertising video on demand market is segmented into North America, Asia-Pacific, Europe, South America, and Middle East and Africa in the regional analysis. North America dominated the global advertising video on demand market owing to the adoption of smart devices such as connected televisions, mobile phones, and laptops and rising internet penetration.

Key market players in the global advertising video on demand market include:

  • Amazon.com, Inc.
  • Alphabet Inc.
  • The Walt Disney Company
  • Hulu LLC
  • Paramount Global
  • Netflix, Inc.
  • Tubi, Inc.
  • Muvi LLC
  • Roku, Inc.
  • Peacock TV LLC.

Consumers are becoming more focused on AVOD and reducing or eliminating their subscriptions to multichannel video programming distributor (MVPD) or subscription video on demand (SVOD) services as AVOD companies differentiate themselves and grow their content catalogues with new offerings. Some SVOD platforms have started offering ad-supported versions of their flagship SVOD platforms, either at a lower price point or for free, to maintain market dominance. For instance, YouTube started off as a website for sharing videos, but it eventually developed into an AVOD service. Creators of original content can upload it to YouTube’s servers and use the YouTube Partner Programme to monetize it with adverts. With 1.7 billion unique viewers every month, YouTube is the most well-known video streaming platform across the world.

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“The global advertising video on demand market is expected to expand at a significant rate during the projected period owing to factors such as the adoption of smart connected devices, rising internet penetration, and shift from traditional TV to digital. Additionally, AVOD platforms are partnering with content creators, production studios, and broadcasters to expand their content libraries and attract more viewers,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“Advertising Video on Demand Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Type (Pre-Roll Advertisement, Mid-Roll Advertisement and Post-Roll Advertisement), By Content (Media & Entertainment, Education and Others (Sports)), By Region, By Company”, has evaluated the future growth potential of the global advertising video on demand market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global advertising video on demand market.

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