Business owners are always looking for ways to advertise themselves in an improved manner. They always want to appeal to their ideal customers. This is why a brochure comes in quite handy.
Anyone wishing to attend a conference or a trade fair will be walking out with piles of brochures. Which ones will they keep? The ones that appeal the most. In this regard, brochure design comes in quite handy.
Those desiring to make a creative brochure for their business have come to the right place. This post will help them explore the steps needed to make a worthwhile brochure in the best possible time frame.
Hence, let’s dive in!
Defining the purpose
Defining the brochure’s purpose is important. Whether it is a travel brochure or another one promoting a service, selling a product, etc. helps determine further action. No one wants to overwhelm people, even if much information needs to be added. Visuals can be used to break down the content and make it readable.
Following the brand’s guidelines with proper visuals can help improve brand recognition especially when potential customers observe the brochures. In case visuals aren’t available, the internet has free visuals available.
Understanding the audience
Ask who the brochure is for, and who it is directed towards. The brochure can either be for a summer camp for middle school children directed at students and their parents. Also, a brochure for university programs for bachelor’s and master’s degrees can be directed at high school students, community college grads, and college grads.
Designs for these brochures differ vastly. They have different audiences to cater to. They will also be handed out at different places. Brochures for university admissions will be given in high schools and community colleges.
Making the brochure’s content
The time to create the content for the brochure is now. This is where the content creation and copywriting skills come in quite handy. Either in-house teams or freelance or outsourced teams who are well-versed in the brand’s voice can work on it.
This is also a good time to start drafting ideas for the cover title and the content. An outline dividing the brochure into different sections is wise. The brochure will be folded into various pages. It is easy to break the content up pagewise. Here are the key elements of a worthwhile brochure:
- Brand’s assets i.e. logo, colors, and fonts.
- A captivating title.
- Subtitles/slogans explaining the way the brand solves the issue.
- Visually separate sections through titles, subtitles, and body text.
- Relevant contact details such as contact number, email, social media links, and website.
- The much-needed visuals.
Choosing the brochure’s layout
With the content ready, it is now time to choose the layout the brochure should have. A wide array of ways are present to design, print, and fold the content. Here are some common kinds of folds in brochures available:
- Tri-Fold.
- Z-Fold.
- Gate-Fold.
- Two-Fold.
- Two-page multiple folds and stapled ones.
- Bound multi-page ones.
- Die-Cut.
- Unique folds.
Staying on brand
As the brochure is being designed, companies should use their brand’s fonts, colors, and visuals. It is important especially if the brochure is a part of a bigger campaign with more visuals involved.
Those who don’t have visuals can now put together their brand guidelines and determine which fonts, colors, logo variations, patterns, visual elements, and the like can be used in their designs. This helps ensure cohesion in the design present.
Paying attention to the flow, balance, and hierarchy
With all content and images in the layout, designers have ensured everything is on brand and no errors are present. It is now time to be selective about the design.
Professionals of brochure design Dubai explain that if a template was used, some placeholder elements for moved, and text box sizes also changed. Fonts and colors also changed.
Printing the brochure
The design should be tested once it is finalized and shareable with the audience. Each team member must check it before they release it. If the brochure was made with the help of software, anyone with the needed access level can have a good look at it before it is printed.
